Copywriter Job Descriptions, Average Salary, Interview Questions

[Your Company Name] is in search of an experienced copywriter. This candidate will be responsible for producing engaging, clear text for different advertising channels such as websites, advertisements, and magazines. Duties include meeting with clients to establish needs, researching keywords, producing interesting written content, and proofreading work for accuracy and quality. The copywriter should propose concepts in an engaging way for clients, carry out projects once they are approved, interpret creative direction and technical information and turn them into persuasive copy concepts, and work with clients to edit and modify their writing in order to meet content expectations. The ideal candidate will be able to work well with a team, multitask, be organized, self-motivated, and be a critical thinker. Attention to detail is a must, and knowledge of SEO is essential. This candidate must have one or more years of experience as a copywriter, or a similar role, and the ability to understand SEO and web traffic data. 

Typical duties and responsibilities

• Write concise and compelling copy that calls the desired audiences to action
• Participate in kickoff meetings, status updates, and creative reviews to deliver assets that meet project objectives
• Present creative concepts and completed assets to clients
• Communicate clearly with external and internal contacts to ensure projects are completed on schedule and within client expectations
• Deliver consistent brand tone and messaging across various projects and media
• Brainstorm creative concepts for new marketing and advertising campaigns

Education and experience

This position requires a bachelor’s degree in digital marketing, creative writing, journalism, or a similar field.

Required skills and qualifications

• Excellent writing and communication skills
• Strong command of grammar and spelling
• Exceptional time management and organizational skills
• Ability to adapt writing style to audiences and brand guidelines
• Strong problem-solving and critical-thinking skills

Preferred qualifications

• 3+ years writing content for a business
• Experience writing SEO-specific content
• Excellent written skills and near-perfect grammar

This is a Copywriter role which will be responsible for leading writing projects on brand development, production design and label drafts, build out conceptual and customer-facing language for digital marketing platforms, and contributing to the social media marketing content plan. Duties will also include press releases and website copy.

What you’ll do

• The role is an idea and execution engine for the brand & voice copy for ABC Company, including but not limited to:
• Crafting and expanding the ABC Company brand voice for all global content mediums
• Manage copywriting development and ideation management for brand architecture
• Work with internal department to complete all creative writing milestones
• Collaborate closely with Head of Creative + Brand, Art Directors, Product Managers, Video Teams, to ensure campaigns are on message and aligned with brand architecture
• Pitch new content and creative concept ideas around the ABC Company content platform
• Write with precision, humanity, and affection for positive messaging
• Excel in a fast-paced, intense, environment under meticulous, driven leadership
• Be obsessed with innovation and crafting stories about human possibility

Skills and qualifications

• 2-5 years of relevant professional experience developing compelling creative copy for a world class agency or in-house creative team
• Have strong bias for action in a fast-paced, metric-driven environment
• Proven track record of taking ownership and driving results on creative projects
• Own, develop and evangelize brand personality through written word
• Self-motivated team player, with refined and assertive leadership skills
• The ability to pitch ideas, set and achieve goals and deadlines
• Relentless desire for innovation, balanced with a passion for the planet

We provide you with the opportunity to explore your curiosity and drive us forward. We’ll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow, and discover in a place where you can thrive.

Core responsibilities

• Conceptualize, develop, and write copy for campaigns including (but not limited to) emails, SMS, landing pages, banners, and other non-digital ad hoc requests
• Partner with art director to drive and optimize messaging
• Ensure communications are on brand and compelling to the target audience.
• Maintain up-to-date knowledge of marketing best practices and apply to all work.
• Continually test and optimize creative deliverables
• Develop internal best practices for digital copy
• Responsible for editing and proofing materials all communications

Position requirements

• Bachelor’s Degree in Journalism, English, Creative Writing, Advertising, or a related field

Experience

• 3+ years copywriting experience with email/SMS campaigns or other related digital field
• Strong portfolio demonstrating digital/email samples
• Effective verbal and written skills including excellent spelling and grammar
• Attention to detail, good organizational skills, and the ability to handle multiple projects simultaneously while meeting tight deadlines in a fast-paced environment
• Collaborative work style

Preferred

• Experience with Digital Asset Management Systems
• Experience copywriting for SEO

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

Required skills

• Strong conceptual and writing skills with knowledge of the digital landscape
• Ability to create concepts and copy that deliver on creative briefs and align to business goals
• A solid command of the English language (grammar, spelling, and vocabulary)
• Polished client presentation skills, demonstrating a clear vision of how the work addresses problems and requirements set forth in a creative brief
• Strong organizational skills
• Ability to envision creative ways to leverage online ideas and technologies
• Mid to high level of proficiency in branding, online marketing and media concepts
• Ability to integrate the big idea through multiple mediums

Required experience

• A bachelor’s degree (or portfolio equivalent) in creative writing, advertising, communications, or relevant field
• Three-plus years of experience in an agency setting, with strong conceptual abilities, solid writing skills, and a knowledge of the digital landscape