Interviewers aren’t trying to stump you when they ask, “What do you know about this company?” They want to see if you’ve done your research and if you’re genuinely excited about joining their team. Coming prepared shows that you’re selective about your applications and committed to finding a role where you can contribute meaningfully.
Why Employers Ask About Your Knowledge of the Company
Companies want to gauge your level of interest and professionalism. If you have a clear idea of their products, services, and culture, it signals you’re serious about this specific opportunity rather than applying everywhere without a plan. Employers also learn about your motivations: Is this a place you truly want to be, or just the next line on your resume?
By understanding the organization’s history, values, and customer base, you demonstrate the drive to fit in and add value. It’s an immediate indicator of how you approach tasks—if you’ve done your homework before even getting hired, it suggests you’ll remain proactive and detail-oriented on the job.
How to Answer “What Do You Know About This Company?”
Research beyond the basics
Dig deeper than a quick skim of the company’s homepage. Check news articles, press releases, and social media to learn about recent projects, awards, or industry recognitions. Notice details such as:
- New product launches or services: Highlighting a recent launch shows you’re plugged into their latest initiatives.
- Company growth and milestones: Acknowledging significant expansion or longevity can emphasize your stability interests.
- Culture and values: If they prioritize community outreach, sustainability, or learning and development, mention how that resonates with you.
Cite specific details
Mentioning general facts—like “You’re a large tech company”—doesn’t stand out. Show you understand what sets them apart. For instance, if they recently overhauled their customer support system, highlight how that caught your attention. This level of detail demonstrates genuine curiosity and preparation.
Connect it to your goals and skills
Use what you’ve learned as a springboard to highlight why you’re an ideal match. If you discover they’re focusing on eco-friendly processes and you have a background in sustainability, say so. Let them see how your skill set or experiences align perfectly with their projects and values.
How Not to Answer
- Arrive completely unprepared: Giving no indication that you’ve researched the company is a missed chance to shine. Failing to name even one specific detail can imply you’re not invested in the role.
- Dwell on negative news: Even if the company has had a recent controversy or a round of layoffs, it’s best not to bring it up unless the interviewer does. Focusing on negatives can make you seem confrontational or ill-informed about the bigger picture.
Sample Answers to “What Do You Know About This Company?”
Example #1
“I’ve been following your company since you launched the first app, and I’m impressed with how you’ve grown to lead in user-friendly design. I know you recently won an innovation award for your project management tools, which tells me creativity and forward-thinking are highly valued here. My experience in UX design lines up perfectly with that focus, and I’m excited about the possibility of contributing to such a cutting-edge team.”
Why it works:
The candidate references specific achievements (winning an innovation award) and ties those accomplishments to their own background in UX. This shows sincere interest and readiness to integrate into an innovative environment.
Example #2
“I saw a news piece about your upcoming initiative to source 100% recycled materials for your products by next year. It’s clear sustainability is more than just a buzzword for your brand. That resonates strongly with me since I have experience in environmental science and a personal passion for reducing waste. Bringing that expertise to a company aligned with my values feels like a natural fit.”
Why it works:
The answer highlights a recent company goal (100% recycled materials) and connects it to the candidate’s personal and professional interests. It positions the candidate as someone who will be motivated and committed to the role.
Example #3
“I’ve read several articles about your expansion into international markets, especially the emphasis on building strong community partnerships abroad. That kind of globally minded approach appeals to me because I’ve worked on cross-cultural teams in the past, where understanding local needs led to successful brand rollouts. I see a lot of opportunity to apply that experience here and help support your next phase of growth.”
Why it works:
This answer focuses on a specific facet of the company’s strategy (international expansion) and points to relevant experience in cross-cultural collaboration. It shows genuine awareness of the company’s goals and indicates the candidate can help meet them.
Demonstrating a genuine interest in the company helps build trust and enthusiasm with the hiring manager. Show that you’ve done thorough research, clarify how their values or recent projects align with your strengths, and you’ll stand out as a thoughtful candidate who’s eager to contribute.