What Does a WordPress Developer Do?
WordPress developers create and manage websites using WordPress, an open-source content management system used by over 40% of all websites worldwide.
A WordPress programmer will primarily use PHP, CSS, HTML, JavaScript coding languages, a MySQL database, and a server running on Apache or Nginx. Web developers work closely with designers and content creators to bring a cohesive web experience to life. Common tasks include converting PSD design files into WordPress templates, building custom plugins, troubleshooting software bugs, and securing the website
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WordPress Developer Responsibilities
Each WordPress role will have its own set of unique responsibilities based on the organization or client’s needs. It’s important to understand that one individual will not be an expert at every task associated with WordPress development.
The below list represents common roles associated with WordPress development:
- Front-end WordPress developer
- Back-end WordPress developer
- Full-stack WordPress developer
- WordPress Engineer
- WordPress plugin developer
- Web application developer
- WordPress software engineer
- WordPress consultant
- WordPress configurator
- WordPress specialist
- WooCommerce developer
- WordPress support specialize
The above roles are also commonly augmented with terms like junior, senior, or lead which further define experience level and/or enhanced responsibilities.
The below list represents the most common responsibilities a WordPress programmer will use in their daily tasks:
- Collaborate with Designers: Work alongside UX/UI designers to translate design into a functional and engaging user experience.
- Develop Websites: Code responsive and user-friendly websites based on client specifications or approved graphic design files. This includes the creation or customization of WordPress template files and Gutenberg blocks.
- Adhere to Development Standards and Best Practices: Maintain high code quality that adheres to community standards for accessibility, CSS coding, PHP coding, HTML coding, JavaScript coding, and Semantic HTML5 standards using a consistent markdown style guide.
- Implement SEO Best Practices: Optimize website templates for SEO strategies and techniques outlined by inhouse or external SEO consultants.
- Conduct Cross-Browser and Cross-Device Testing: Create a consistent user experience across various platforms and devices.
- Optimize Website Performance: Code and test websites to adhere to standards set forth by Google’s PageSpeed Insights, Page Experience, and Core Web Vitals reporting.
- Develop Custom WordPress Code: Extend the platform’s functionality as necessary through custom development of WordPress custom post types, plugins, or REST API connections.
- Manage Back-End Services and Database Configuration: Oversee technical aspects of the CMS and server-side configurations for optimal performance.
- Maintain WordPress Core and Plugin Software: Regularly test and implement software updates related to WordPress core, plugins, or theme files.
- Troubleshoot and Resolve Issues: Address website bugs or problems related to themes, plugins, or hosting environments.
- Stay Updated on WordPress Updates: Research, learn, and implement the latest WordPress software and coding updates.
- Provide Technical Support and Training: Offer support and training to clients or internal teams for managing and updating the WordPress CMS.
- Maintain Comprehensive Documentation: Document code, solutions, and methodologies for future reference or team member use.
WordPress Developer Experience and Expertise
Software and coding proficiencies
- Front-end programming software such as HTML, CSS, Bootstrap, JavaScript (vanilla JS, jQuery, ES6), Angular, and React
- Back-end software such as PHP, Java, Python, Node.js, Ruby, Sass
- MySQL database usage and optimization
- Wp-CLI commands
- REST API and GraphQL
- WordPress core architecture
- Gutenberg blocks
- Popular page builders such as Elementor, Beaver Builder, or Divi
- WooCommerce and other e-commerce extensions
- WordPress multisite
- Headless CMS and full site editing
- Semantic HTML5 coding
- Accessibility (WCAG 2.0+, WCAG 3, UAAG, ARIA, etc.)
- SEO best practices
- Design software such as Adobe Cloud, Photoshop, Illustrator, XD, AEM, and Figma
- Version control software such as Gulp, Grant, Blaze meter, SVN, or GitHub
Soft skills
- Self-motivated
- Good analytic skills
- Strong attention to detail
- Strong problem-solving skills
WordPress Developer Education
A bachelor’s degree in computer science or a related field is often preferred but rarely mandatory since many WordPress developers are self-taught.
In lieu of formal education, many digital agencies or hiring managers will look for a strong portfolio showcasing completed WordPress projects, custom theme creation, and plugin development. A solid portfolio and personal website will provide the best demonstration of a developer’s ability and experience.
Certifications are not generally requested for a WordPress programmer since the WordPress community does not have a formal standard for certification. In replacement of formalized certification, WordPress has a plentiful supply of online training at learn.WordPress.org, including core documentation, tutorials, lesson plans, online workshops, interactive forums, and in-person WordCamps.
WordPress Developer Compensation
While many software developer roles are full-time positions, the WordPress community is dominated by an active freelance community of WordPress specialists. This means there is no one size fits all approach and WordPress coding jobs can be filled via one-time projects, part-time hourly rates, or full-time salary positions. Click below to explore salaries by local market.
The average national salary for a WordPress Developer is:
$84,212
Total compensation will vary greatly by skill set, geography, and type of employment. A WordPress freelancer will charge anywhere from $5-$175 per hour, with the average around $70 per hour. The highest paid developers are generally located in the United States and Western Europe, while the lowest paid freelancers reside in locations such as the Philippines, Ukraine, and Latin America.
Full-time WordPress developers expect a competitive salary, flexible work schedules, generous vacation time, paid holidays, paid sick leave, medical insurance, 401k programs, and sufficient time for continuing education and community participation, such as WordPress’ Five for the Future or WordPress core contributions.
Sample Job Descriptions
Including the right content in your job description is essential when hiring a WordPress developer. The following examples can serve as templates for attracting the best available talent for your team.
Job Description for a Junior WordPress Developer
As a WordPress Developer, you will be responsible for coding websites, quality assurance testing, and fixing problems as they arise.
Responsibilities
- Develop websites that adhere to designs supporting internal business requirements or external customers
- Troubleshoot and resolve application issues, providing diagnostic and analytical support
- Conducts performance analysis and recommends improvements
- Ensure work complies with policy and standards
Education
- Bachelor’s degree in a related Information Technology field preferred
Required experience
- Minimum 1-year experience with WordPress development and administration
- Experience developing websites in other CMS tools
- Knowledge of standard software development concepts, practices, and procedures
- Ability to multitask and plan proactively, as well as accomplish goals in a timely manner
- Demonstrate strong oral/written communication and listening skills
- Proficiency in presenting information to end users and business
- Demonstrates close attention to detail and accuracy
- Ability to work with minimal direction, yet able to work collaboratively in a team environment
Preferred experience
- Familiarity with React/React Native JavaScript frameworks
- Microsoft .NET Framework/.NET Core
- Working with REST APIs
- Working with MS SQL Server or other relational databases
Job Description for a Mid-level WordPress Developer
ABC Company is seeking a WordPress Developer to work in our corporate office, supporting the IT Operations and Maintenance contract
We are a rapidly growing company that considers our employees and teams to be our most important assets. Our team environment provides growth opportunities to individuals motivated to excel. We are situated in (City, State) — well positioned for most commutes within the (City) area. Our newly renovated office spaces are first in class, facilitating a teamwork environment. We also offer opportunities for telework and have some of the most interesting, advanced IT businesses in the DC area. Our growing program works with the most forward-leaning technologies and extraordinary customers who are thought and action leaders in within the AI/ML domain. We offer a highly competitive compensation and benefits package to the right person for this position.
General description:
The ideal candidate will familiarize themselves with the WordPress environment. Take on work assignments to maintain and enhance the WordPress environment. An ability to work closely with the customer to develop requirements and user stories. Willingness to take on challenges and changing priorities. Be willing to learn new processes and technology to broaden their scope of responsibilities and their ability to work independently.
Required skills:
- Bachelor’s Degree in Computer Science or related field, or equivalent experience
- 3 to 4 years of development experience with WordPress
- Experience working with a variety of WordPress plugins
- Supported the use of custom WordPress themes and plugin development
- Experience with PHP development and PHP frameworks
- Working knowledge of SQL, JavaScript, HTML, and CSS
- Working knowledge of front and backend development
- Familiarity with code versioning tools (GitHub)
- Ability to manage multiple projects and deliverables simultaneously
- Desire to learn and take on new challenges
Desired skills:
- Experience setting up development environments
- Working knowledge of AWS Cloud Computing Services
- Familiarity with ITSM tools (ServiceNow)
- Knowledge of security controls
- Understanding of Section 508 guidelines
- Ability to develop user stories to address user requirements
- Working knowledge of Linux
- Understanding of agile development tools, especially Micro Focus ALM suite
Job Description for a Senior WordPress Developer
Responsibilities
ABC Company is seeking to hire a WordPress Developer. This position will work closely with leaders and project managers to ensure our projects meet specified requirements, timelines, and budgets. We are a fast-paced, execution-driven organization company. Responsibilities include:
- The WordPress Developer will research, design, and implement technical specifications for projects based on user requirements as indicated in the scope of work, wireframes, and sitemap documents
- Lead a small team
- Ensure projects are built to meet performance, security, and functional requirements
- The WordPress Developer will oversee the development and maintenance of websites, intranets, applications, and other custom programming assignments as applicable
- Develop new programs, analyze current programs and processes, and make recommendations
- A WordPress Developer will provide analysis of current programs which includes performance, diagnosis, troubleshooting of problem programs, and designing solutions to problematic programming
- Perform backend/database programming for key projects
- The WordPress Developer will stay up to date on industry standards and incorporate them appropriately
- Assist with testing, debugging, documentation, and overall quality assurance of projects
Requirements
- Bachelor’s degree or higher in Information Systems, Computer Science, related field, or equivalent industry work experience
- At least 6-8+ years of experience with WordPress development experience
- Experience leading a team or mentoring engineers
- Seeking enterprise-level experience
- Advanced knowledge and development experience in PHP, CSS/HTML, JavaScript, jQuery (and/or similar JS libraries), MySQL (or other database management systems)
- ASP and web servers (ISS/Apache) is a plus
- Extensive experience in custom web application development
- Ability to understand business requirements and the non-technical reasoning behind a decision or position, and present a clear, rational argument in favor of a proposed solution
- Advanced troubleshooting and debugging skills
- Ability to clearly and effectively communicate technical solutions to non-technical people
- Strong communication skills and attention to detail