Marketing Manager Sample Job Descriptions

A skilled marketing manager is essential to a company’s brand identity and marketing strategy. [Your Company Name] is seeking a motivated marketing manager to oversee and work with our marketing department to elevate our brand and services. The perfect candidate has the ability to create forecasts, identify new business leads, and implement an outstanding marketing strategy that increases brand awareness and profitability. You are the right fit for [Your Company Name] if you believe you have the skills necessary to optimize our marketing to the fullest potential.

Typical duties and responsibilities

• Organize kickoff meetings for new projects with clients and creatives
• Coordinate the creative and marketing teams
• Communicate with executives to set pricing strategies and target goals
• Develop budgets and schedules for projects
• Direct market research to evaluate current and future product success
• Organize creative and client reviews
• Ensure projects are completed on schedule and meet campaign objectives

Education and experience

• This position requires a bachelor’s degree in business, marketing, mass communications, or a related field. Some employers may require a master’s degree in marketing or business.

Required skills and qualifications

• Expertise in traditional and digital marketing channels
• Proficiency with Microsoft Word, Excel, and PowerPoint
• Excellent leadership and communication skills
• Ability to brainstorm ideas and concepts with creative and executive leadership
• Proficiency with project management software such as Base Camp and Workfront
• Working knowledge of visual design, web design, and production platforms and trends
• Ability to evaluate and edit website and social media creative
• Exceptional critical-thinking and problem-solving skills
• Superior organization and time management skills

Preferred qualifications

• 5+ years managing a team of marketers
• Strong knowledge of digital marketing
• Excellent leadership skills

Our Marketing Manager will be responsible for the overall execution of all marketing; including, but not limited to, social media strategy, digital marketing, public relations, advertising, partnerships, and catalog production.

Responsibilities:

• Manage Graphic Design team to develop all marketing and sales collateral
• Develop B2B and B2C channel strategies and maximize overall brand strategy
• Manage the development and day-to-day activities of brand management, product management, digital marketing, marketing creative, marketing communications, and marketing content management
• Plan and oversee the execution of social media, go-to-market process from product launch, POP collateral, photography, website presence, digital and print creative to press releases, product reviews, and placement
• Work with the design team to develop advertising, statement stuffers, collateral, and sales support material
• Organize and distribute e-mail marketing campaigns to accounts and consumers
• Work with the Sales Manager to help drive sales and grow brand awareness
• Prepare and plan annual sales meetings
• Prepare and plan all aspects for the trade show planning including booth design, marketing materials, hotel, dining, and airline reservations
• Other tasks as assigned

Qualifications:

• Bachelor’s degree in marketing or related field
• Minimum 5-7 years marketing and promotion experience
• Experience working within NetSuite is a plus
• Exceptional written communication skills via e-mail and use of proper syntax a must
• Must possess demonstrated problem solving ability, creativity, and initiative
• Excellent presentation and communication skills
• Excellent interpersonal skills
• Attention to detail is a must

Position summary

The Marketing Manager is responsible for helping create a high-level strategy and detail-oriented marketing plan each season for all programming at ABC Company. This role will manage and train ABC Company’s street team, help oversee the marketing budget, do research to develop new campaigns, perform consumer analyses, research consumer trends, and measure the efficacy of marketing campaigns to provide recommendations on how to readjust the strategy as necessary.

Primary duties and responsibilities

Project Management

• Responsible for managing the logistics, timelines, and project assignments (as needed) within the marketing team for various projects within the organization
• Responsible for managing merchandise inventory
• Assist with marketing accounting projects such as fee submissions and invoice management
• Responsible for organizing and managing press events for opening nights and other opportunities
• Responsible for supporting the Marketing Director with vendor coordination (ie. photographers, videographers, make-up artists, etc.)
• Project Manager for hard and digital copies of all marketing materials

Market Research

• Conduct research and analysis on community and patron behavior
• Developing, executing, monitoring and analyzing surveys for various programs/events
• Monitor industry (theater and marketing) trends/algorithm shifts, as well as share updates with the marketing team

Data Management

• Responsible for maintaining an active dashboard of marketing program performance data
• Working with the Marketing Director and Communications Manager, you’ll provide recommendations based on data and marketing research to help enhance the marketing efforts of the organization

Community Engagement

• Responsible for developing, executing, and managing ABC Company’s street team during the season
• Working with the Marketing Director, researching potential partnerships with other organizations and businesses for various projects

Essential knowledge and qualifications

• Proven success and significant work experience as a marketing coordinator or similar role in a theatre/performing arts organization (required)
• Solid working knowledge of traditional and digital marketing tools
• Experience with multiple research methods and use of data analytics software like Nielsen Scarborough PrimeLingo
• Experience with SEO/SEM campaigns
• Familiarity with necessary CRM and content management system software
• Experience in Microsoft Office (Excel, PowerPoint, Word), Google Suites, and ConstantContact
• Ability to work both independently and as part of a team
• Analytical mind and ability to think critically
• Detail-oriented with strong organizational skills
• A get-things-done attitude with an ability to work in a fast-paced environment and meet tight deadlines

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns

Qualifications

• Bachelor’s degree or equivalent experience
• 3+ years experience in marketing
• Ability to multitask
• Strong verbal, written, and organizational skills