Optical Sales Representative Job Descriptions, Average Salary, Interview Questions

Improving healthcare through innovative optical technology is at the core of ABC company’s work. Our scalable medical imaging platform connects clinicians to robust imaging that is fast, smart, and tapped into the data they need, no matter their location. We’re focused on delivering a best-in-class medical image management solution that improves provider efficiency, decreases healthcare costs, and improves populations’ overall health.

Purpose

The Optical Imaging Solution Salesperson will be responsible for developing relationships with leaders in the healthcare industry and communicating ABC company’s value proposition. The Optical Imaging Solution Salesperson’s responsibilities will include prospecting and identifying key executives at healthcare companies to lay the foundation for a strong, long-lasting relationship.

Responsibilities

• Identify, research, and develop new partnership prospects
• Develop and qualify opportunities within mid and large healthcare enterprises
• Create and execute compelling presentations to engage new potential partners
• Understand and communicate the full sales cycle, from building awareness and generating leads
• Scale processes including lead generation, sales presentations, recruiting, and more

Education

• BA/BS degree required

The Optical Sales Representative is responsible for achieving or exceeding sales and service goals within hospitals, optometry, and ophthalmologist offices within their assigned territory, through the effective selling and promoting our solutions and services to existing and potential new customers within the framework of organizational policies and directives.

Essential duties

• Develop and implement a sales plan for existing and new customers, and assess their needs and characteristics. Present appropriate, products, solutions, and services
• Analyze and assess customer and territory sales trends. Plan sales activity based on territory needs to ensure that territory attains or exceeds assigned monthly, quarterly, and/or annual sales goals
• Identify and maintain regular contact with prospective customers; develop and implement creative strategies aimed at converting these prospective customers from competition to a new customer
• Maintain regular contact with existing customers to strengthen relationships and ensure satisfaction with products, solutions and services offered; implement and monitor creative marketing activities aimed at expanding/growing core business
• Develop and maintain relationships with key influential thought leaders. Utilize these relationships to expand market share
• Develop and maintain accurate customer files and records in order to have complete up-to-date customer information, which can be shared among the (local) organization
• Report to the management about any product issues, loss or potential loss of key customers, or competitive sales strategies that negatively or positively affect local sales
• Study and stay informed on products, technologies, clinical studies, competitive activity, and other general information of interest to company or to customers. Apply this knowledge for your strategies and tactics to develop your commercial activity
• Act as a key expert/resource to the field sales team, customers, and non-customers
• Maintain a comprehensive knowledge of all company policies and procedures and demonstrate the ability to effectively implement them at the territory level
• Establish and maintain a travel schedule that will allow consistent contact with existing and potential customers
• Complete all administrative paperwork in a timely manner
• Participate in national and local trade shows and company meetings as appropriate. Support established educational programs when territory customers are attending. Education managers may communicate with representatives when they are needed

Minimum requirements

• Bachelor’s degree is preferred; we will consider relevant experience in lieu of a degree
• 3-5 years of achievement-oriented sales experience within optical imaging
• Ability to travel within their assigned territory; valid driver’s license and clean record

Preferred requirements

• Demonstrated ability to digest, comprehend, and verbalize highly technical product and clinical information related to the company and industry products
• Demonstrated professional sales skills
• Strong verbal and written communication and interpersonal skills
• Basic to intermediate computer skills

ABC company, a leader in optical imaging is seeking an experienced optical sales representative to service optometrists, ophthalmologists, and opticians in (city, state).

Responsibilities

• Deliver growth by regularly visiting existing customers
• Present new and current products to ensure brand visibility
• Work in the field with customers in their own offices Monday through Friday
• Effectively manage board space and support sell-through of product
• Prospect and develop new accounts within existing territory
• Provide exceptional customer service and “partner” with your customers
• Ability to actively close sales
• Ability to utilize reports and samples to effectively manage the customer relationship

Preferred qualifications

• Strong Outside Sales (min 2 years), optical imaging preferred
• Proven territory management and call cycle skills
• You must be willing and able to travel your entire territory of (city, state) with hotel stays on a regular basis
• You must own a reliable personal car

Education

Bachelor’s degree required