SEO Manager Sample Job Descriptions

Search engine optimization is vital to the success or failure of a company’s online presence and marketing. As an SEO manager for [Your Company Name], you will be responsible for working alongside our marketing team to plan, implement, and manage our SEO strategy. Current knowledge of SEO best practices is absolutely essential to this role. You will work closely with our team to oversee the optimization of our online content and advertising to increase profitability. If you have excellent communication skills and attention to detail, we’d love to get in touch.

Typical duties and responsibilities

• Develop long- and short-term SEO strategies
• Research and report relevant search engine keywords and trends
• Develop off-page optimization initiatives, such as link-building
• Collaborate with creative and marketing teams to produce engaging, relevant content
• Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists
• Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further
• Stay on top of SEO best practices and marketing trends

Education and experience

This position requires a bachelor’s degree in mass communications, digital marketing or advertising, business, or a similar field.

Required skills and qualifications

• Strong experience with HTML/CSS
• Expertise in current SEO best practices
• Knowledge in using content management systems (CMS) to optimize websites
• Familiarity with requisite web analytics tools and reporting tools
• Working knowledge of SEO copywriting and UI design skills
• Solid background in strategy for traditional and digital media channels
• Strong leadership and organizational skills
• Analytical, results-driven mindset
• Solid writing and communication skills

Preferred qualifications

• Expert knowledge of SEO & SEM
• Excellent writing and presentations skills
• Knowledge of website analytics measurement methodology and measurement platforms including, Google Analytics and Search Console and SEO tools

About the role

We’re looking for a SEO Manager to join our growing SEO team. The ideal candidate has a passion for the digital world, a penchant for problem-solving, meticulous attention-to-detail, intellectual curiosity, and thrives in a fast-paced digital environment. We look for managers who are both left-brained (analytical) and right-brained (creative), able to drive actionable content strategies grounded in data. We are especially looking for someone with a proven track record of editorial SEO at a news site, publisher, agency, or similar.

Your day-to-day

• Lead and develop SEO initiatives for trending topics and soft news, across all ABC Company brands
• Execute on day-to-day search initiatives, including news and trends research, keyword research, content gap analysis, optimization of existing content, and competitor analysis
• Monitor and analyze trends. Provide ABC Company editorial teams with SEO opportunities for timely topics and events, and support trending content strategy that encompasses text, images, long and short-form video
• Capitalize on major events and tentpole topics to maximize search traffic
• Conduct performance analysis and leverage data to continually refine strategy
• Determine impact on evergreen content
• Apply comprehensive SEO fundamentals including writing meta, verifying SEO friendly page elements, creating target keyword lists and maximizing link architecture
• Train and educate stakeholders
• Create best practice documentation for trending content and influence cross-department workflows
• Stay on top of SEO/Publishing industry news and search algorithm changes

Qualifications

• 5+ years of SEO experience, preferably in news, publishing, or agency
• Bachelors in marketing, advertising, communications, business, or a related area (not required, but a plus)
• Proven track record. Applicants must submit websites that demonstrate their SEO ability and be prepared to discuss
• Expert user of web analytics tools and concepts, particularly Google Analytics and Google Search Console
• Experience using search tools and platforms (e.g., Content King, SEMRush, Sistrix, Screaming Frog, Search Console, etc.)
• Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative environment
• Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
• Strong project management and organization skills, ability to prioritize, and manage multiple projects

As an SEO Manager, you will oversee several internet marketing activities, focused on developing and executing search engine optimization strategies and performance analysis. As an SEO Manager, you will use your analytical, problem-solving, organizational, and time management skills to work on multiple projects while managing a team of Specialists. You will manage campaign strategies and implementation for clients while working with management and team members.

Responsibilities

• Work directly with your clients in planning and implementing search engine optimization strategies that drive and results to clients
• Communicate with your clients on status, timeline, deliverables, performance reporting, competitive intelligence analysis, and other follow-up items
• Provide regular reporting and updates on performance to clients

• Manage and execute online marketing strategies including: search engine optimization, social media, and content optimization and development
• Extract insight from varied data sources, identify relevant trends and provide well-developed recommendations to enhance and exceed overall client search marketing goals and objectives
• Exhibit clear understanding of overall client brand messaging and goals, and manage the development of content for search engine optimization purposes, including keyword generation, blog and social media copy creation, and website copywriting

Qualifications

• 4+ years of experience in SEO
• Previous team management experience
• Prior agency experience and/or experience working on enterprise accounts
• Proven success managing a client relationship
• Excellent interpersonal and communication skills, both written and verbal
• Advanced problem-solving skills for websites and technical SEO implementation experience including: on-page SEO factors and site architecture improvements, along with knowledge of content management systems
• Highly motivated and able to work independently and as part of a team
• Excellent knowledge of MS Excel, Word, and PowerPoint
• Understanding of HTML, FTP, and CMS programs
• BONUS: Understanding of paid search engine marketing, website user experience and conversion optimization, or experience with HTML, JavaScript, CSS, and other programming related topics

Position summary

Leads the implementation of ABC Company’s Search Engine Optimization (SEO) Strategy, including technical SEO enhancements, by partnering across Marketing and ABC Company Technology & Digital. Leads a combination of on-page and off-page techniques, including link-building, metadata sculpting, site speed optimization and on-site information architecture. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

Duties

• Responsible for ensuring SEO is a key lever for traffic growth and business objectives by measuring effectiveness through demand conversion and sales
• Lead planning, execution, and analysis of SEO programs and campaigns
• Manage relationships with agencies, vendors, and publishers
• Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
• Develop insights and actions based on qualitative and quantitative analytics
• Stay current on the latest digital marketing trends and influence innovation
• Identify new and emerging SEO opportunities, best practices, and industry updates
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Optimize copy and landing pages for search engine marketing
• Research and implement search engine optimization recommendations
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Provide ongoing keyword research for search engine optimization and provide to cross-functional teams including Product Management, Technology, Marketing, Content, Merchandising and Site Experience
• Support the Digital Experience and Digital Content team with ad hoc requests and projects
• Train Product, Engineering, and other relevant teams on SEO best practices; use lessons from individual products and markets to improve ABC Company’s overall SEO knowledge and strategy
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum position qualifications

• Bachelor’s Degree in marketing, public relations or related communications field
• 4+ years of experience in SEO discipline
• Excellent oral/written communication skills
• Strong interpersonal skills and ability to work with a variety of individual work styles
• Strong project leadership, organizational and time management skills with impeccable attention to detail
• Ability to prioritize projects with minimal supervision; must be impeccably organized
• Expertise in Excel
• Proven knowledge of various disciplines of SEO and ranking factors
• Ability to identify opportunities and act on them (self-starter)

Desired previous experience/education

• Any experience creating or optimizing marketing content
• Any experience with Web analytics software or similar web metrics tools (Omniture)
• Any experience with Google and Bing Webmaster Tools and Google Analytics, Adobe Analytics, BrightEdge, and Conductor