VP of Sales Job Descriptions, Average Salary, Interview Questions

What Does a VP of Sales Do?

Sales Vice Presidents lead an organization’s sales team and develop and execute strategies to increase revenue, profit, market share, and customer satisfaction. In most organizations, the VP of Sales will report to a president or CEO and work closely with their peers in marketing, finance, customer service, legal, and operations departments or divisions.

Sales VPs are experienced leaders who are also responsible for hiring sales management and staff, creating compensation plans, overseeing training programs, and managing budgets. They are also responsible for their team’s performance of sales quotas or KPIs (key performance indicators) to ensure company goals are achieved on a monthly, quarterly, and annual basis.

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National Average Salary

VP of sales salaries vary by experience, industry, organization size, and geography. Click below to explore salaries by local market.

The average national salary for a Position is:

$123,456

VP of Sales Job Descriptions

The first step when hiring a great sales vice president is a well-crafted job description. Below are real-world examples to help give you the best chance of success on your recruiting journey.

Candidate Certifications to Look For

  • Certified Sales Professional (CSP) – The CSP certification, one of the most popular certifications for a VP of sales, provides the necessary experience and qualifications that are required for this role. This certificate requires more than 2 years of experience in order to apply. Because of this, it is often recognized as a chief and primary certification for sales professionals and managers.
  • Program Management Professional (PgMP) – As a Certified Program Management Professional, candidates will be able to showcase their ability to lead multiple teams and programs towards success in their goals. This certification is immensely important in order to demonstrate their ability to manage programs, including interpersonal and management skills. The PgMP is an internationally recognized certification and is recommended for VPs of sales who have 2 or more years of experience in the field.

Sample Interview Questions

  • Can you tell me about strategies you have implemented to increase sales in your past roles?
  • What strategies have you used to motivate sales teams in the past?
  • Describe your leadership style.
  • Describe your strengths as a leader. What are your best traits?
  • What strategies have you previously used to motivate your team?
  • How do you deal with underperformers?
  • How do you evaluate sales talent?
  • Have you ever missed quota? How did you handle it?
  • Describe a time when you’ve lost a valuable client. How did you respond to them?
  • Describe a time when you’ve won a deal when you were at a disadvantage going in.

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